In order to structure the necessary brand-recognition for Colin, we researched the science of first impressions and emotional anchors.  We knew that Colin’s interactions with most people on the campaign trail had to be brief, so we developed an effective strategy to optimize each interaction with key messaging.  By helping Colin Basran connect with voters on a deeper level, he became the youngest mayor in Kelowna’s history in a landslide 21-point victory.

Transforming what is considered one of the safest Conservative ridings in the country proved to be extremely challenging but unbelievably rewarding.  The success of this campaign can be attributed to hard work, intelligent integration of existing scientific research, executing and managing the marketing budget, but most importantly, Stephen Fuhr’s decision to trust our method.

What are the primary emotions associated with a home buying experience? We helped Jesse recognize those core emotions and developed a strategy around those principles. By strategically selecting specific words, colours and imagery, we crafted Jesse East’s print collateral, website, dress code and presentation which helped Jesse become the #1 local Remax realtor in 2016.

Most branding efforts are preoccupied with manufacturing perception. Creation of personality and a story worth telling. But in some cases, all you have to do is allow the brand express its own tale. Our primary objective with Worman was to allow his sophisticated personality shine through his work. Worman‘s distinct vision and style provided the building blocks for a beautiful digital presentation that focuses on attention to detail and architectural excellence.